Consultancy To Help
Grow Your Business 

Support. Experience. Solutuons.

Consultancy To
Help Grow Your Business

Support. Experience. Solutions.

Practical Support. Real Experience.

I provide business consultancy that has been built on 25 years of real life business experience.

My experience includes turning a £10,000 start-up fitness brand into a £7 million global brand sold in 18 countries. This journey included securing World Champion Boxer Anthony Joshua as a strategic investor and global ambassador.

During this time I created many high profile partnerships including Premier League Football clubs and other sporting rights holders before then successfuly completing external financial investment.

I also have extensive experience in the ITAD sector helping companies including American Express to remarket, ethically and safely dispose of their old and redundant IT Equipment.

I also work with busisnesses and brands to help create new sales channels for clearance and bankrupt stock.

Whether you want me to roll up my sleeves to give hands-on support, strategic guidance or access to my network I am here to deliver results without any smoke and mirrors.

Whether it be strategic advice or hands on support to help growth while avoiding costly mistakes, I am here to help.

Where I Add Value

Supporting Businesses Across Key Areas

Experienced sounding board

Commercial decision making

Recruitment and operations

Sales growth and market expansion

Partnerships and brand awareness

Disposal & Recycling of IT Equipment

Raising external investment

Access to my trusted network

Built From 25 Years Business Experience

Who I Have Worked With

Paul McCabe business coach for professionals outside Costco reflecting business experience
Paul McCabe business coach for professionals outside Costco reflecting business experience

Frequently Asked Questions

What areas of my business can you help me with?

Sales and marketing are my core strengths. I built and scaled my fitness and wellness tech brand from a £10k kitchen table startup to £7+ million in global sales, becoming the UK leader in our category. That journey required me to be hands-on across every critical part of the business as the team grew.

I support founders and leadership teams with scaling, securing investment, building the right team and improving communication across the business. My focus is on helping you make the best decisions, weigh risk versus reward and avoid costly mistakes.

What sectors and areas of business do you cover?

Over the 25 years of running my own businesses I have been responsible for all areas while continually handling huge pressure, driving growth and always problem solving.

For 8 years, I built my fitness brand where I was the driving force for sales, marketing, partnerships, product development and securing external financial investment.

In the ITAD sector, I have 30 years of experience helping companies to ethically dispose of and then maximise the remarketing value of their old IT equipment.

I also help businesses and brands expand their sales channel for clearance and bankrupt stock.

Tell me more about consultancy

Within your business, I work hands-on or hands off as you require, whether it is advice, support, or to do the heavy lifting for a particular project.

I can act as an experienced sounding board and give access to my trusted network built up over many years.

Can you help grow our brand awareness and create partnership deals?

Yes, my partnership strategy was a huge part of how, in a short period of time, we achieved huge awareness and credibility in the UK and overseas. Strategic deals at times can be created purely on gifting products while other times a reduced financial deal can be negotiated.

Our partnerships included several Premier League Football Teams, British Gymnastics, Middlesex Cricket, Team UAE Cycling, Leicester Tigers, the Justin Rose Ladies Golf Series, the England Rugby League World Cup, GB Boxing, Loughborough Sport and other global sports teams.

PR is also a key part of growing your brand, this is an area can advise and connect you with the right PR company.

Start With a Conversation

If your business is looking for clearer direction, stronger growth or better decision-making, consultancy support may be the next step.

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